OurVision Environmental Brand Storytelling™

OurVision Environmental Brand Storytelling™

 

Custom Community & Institutional Mural Systems

 

Transform an ordinary wall into a permanent visual expression of community, identity, education, opportunity, culture, and growth.

 

OurVision Environmental Brand Storytelling™ combines professional brand strategy, custom illustration, architectural storytelling, mural design, and professional painting into one coordinated visual experience.

 

Each mural is custom-designed for the architecture, organization, audience, and story of the space.

 

 

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COMMUNITY MURAL

 

600 sq. ft. | Approximately 30' × 20'

 

Starting at $20,000

 

Designed for organizations that want a meaningful, professionally designed mural without the scale and complexity of a monumental installation.

 

The Community Mural can incorporate:

 

Community and neighborhood imagery

 

Families and generations

 

Education and learning

 

Local architecture

 

Nature and environmental themes

 

Professional and community life

 

Custom organizational themes

 

Inspirational visual storytelling

 

 

Included

 

✓ Creative discovery

✓ Mural concept development

✓ Custom mural composition

✓ Digital visualization

✓ Color development

✓ Architectural layout

✓ Professional mural painting

✓ Surface-preparation specifications

✓ Professional installation

✓ Protective finishing system

✓ Final project photography

✓ Digital archival artwork

 

Estimated production: 3–5 weeks

 

Typical project area: Up to approximately 600 sq. ft.

 

Final pricing is determined by wall condition, accessibility, geographic location, design complexity, materials, and installation requirements.

 

 

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SIGNATURE COMMUNITY MURAL

 

960 sq. ft. | Approximately 40' × 24'

 

Starting at $45,000

 

Our flagship community storytelling mural.

 

Designed for universities, hospitals, libraries, community centers, corporations, municipalities, nonprofits, churches, and major public-facing facilities, the Signature Community Mural transforms a large architectural wall into an immersive visual story.

 

A central visual element—such as the monumental tree shown in the reference concept—can connect multiple narratives throughout the composition.

 

Possible storytelling elements include:

 

Students and educators

 

Families and generations

 

Neighborhoods

 

Schools and universities

 

Libraries

 

Businesses

 

Healthcare

 

Technology

 

Parks and public spaces

 

Professional life

 

Local landmarks

 

City architecture

 

Community history

 

Future development

 

Cultural identity

 

 

Included

 

✓ Creative strategy session

✓ Narrative development

✓ Custom mural concept

✓ Detailed digital master artwork

✓ Architectural composition

✓ Professional color system

✓ Projection/grid-assisted layout

✓ Surface-preparation specifications

✓ Professional mural installation

✓ Lead mural artist

✓ Supporting mural artists

✓ Professional protective coating

✓ Installation documentation

✓ Professional project photography

✓ Digital archival master artwork

✓ Social-media launch imagery

 

Production

 

Typical wall: Approximately 40' × 24'

 

Typical area: Approximately 960 sq. ft.

 

Estimated production: 5–8 weeks

 

Recommended crew: Lead mural artist + 2–3 assistants

 

Typical investment: $45,000–$55,000

 

This package is designed to function as more than artwork—it becomes a permanent environmental expression of the organization's brand and community story.

 

 

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MONUMENTAL INSTITUTIONAL MURAL

 

1,400+ sq. ft. | Approximately 48' × 30' or larger

 

Starting at $65,000

 

A comprehensive environmental storytelling installation for organizations seeking a major architectural centerpiece.

 

The Monumental Institutional Mural expands the storytelling system across a much larger wall, allowing multiple narratives, architectural environments, people, cultural elements, landscapes, and organizational themes to coexist within one unified composition.

 

Ideal for:

 

Universities

 

Hospitals and healthcare systems

 

Corporate headquarters

 

Municipal facilities

 

Convention centers

 

Large community centers

 

Libraries

 

Museums

 

Major nonprofit organizations

 

Cultural institutions

 

Public-facing campuses

 

 

The experience can include

 

FOUNDATION

 

The organization's history, mission, community, and values.

 

PEOPLE

 

Students, families, educators, professionals, workers, leaders, and generations.

 

PLACE

 

Neighborhoods, architecture, parks, streets, campuses, landmarks, and natural environments.

 

PROGRESS

 

Education, technology, research, business, innovation, healthcare, infrastructure, and opportunity.

 

FUTURE

 

A forward-looking visual narrative representing growth, connection, possibility, and the organization's continuing impact.

 

Included

 

✓ Strategic discovery

✓ Environmental storytelling strategy

✓ Narrative architecture

✓ Custom master illustration

✓ Detailed mural visualization

✓ Architectural integration

✓ Custom color system

✓ Full-scale production artwork

✓ Projection/grid-assisted transfer

✓ Professional surface preparation

✓ Lead mural artist

✓ Professional mural team

✓ Lift/scaffolding coordination

✓ Professional-grade mural coatings

✓ Protective finish

✓ Installation management

✓ Documentation photography

✓ Final archival artwork

✓ Marketing/social-media assets

✓ Presentation-ready project imagery

 

Production

 

Typical size: 48' × 30' or larger

 

Typical area: 1,400+ sq. ft.

 

Estimated production: 6–10+ weeks

 

Typical investment: $65,000–$100,000+

 

Large-scale installations are individually scoped based on architecture, accessibility, design complexity, location, surface condition, installation requirements, and project schedule.

 

 

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EVERY OURVISION MURAL BEGINS WITH THE STORY

 

A successful mural isn't simply a large image placed on a wall.

 

It should belong to the building.

 

It should belong to the people who use the space.

 

And it should communicate something meaningful about the organization.

 

OurVision develops each mural as an environmental brand experience—connecting visual identity, architecture, storytelling, community, and place.

 

From Concept → To Wall

 

DISCOVER

Understand the organization, audience, environment, and story.

 

DEVELOP

Build the visual narrative and composition.

 

VISUALIZE

Create a detailed digital representation before production begins.

 

PRODUCE

Translate the approved artwork into a professionally painted mural.

 

PROTECT

Apply the appropriate finishing system for the environment.

DOCUMENT

Deliver professional photography and archival artwork for future use.

CUSTOM PROJECTS

Don't see the size or complexity you need?

We can develop a custom mural program for walls under 600 sq. ft. or substantially larger than 1,400 sq. ft.

Projects can also be integrated with broader OurVision environmental branding, including:

Wayfinding • Environmental Graphics • Wall Graphics • Signage • Brand Identity • Architectural Visualization • Digital Displays • Interior Branding • Community Storytelling

Start Your Mural Project

Request a Custom Environmental Brand Storytelling Consultation

Tell us about your organization, wall, location, audience, and vision. OurVision will develop a project scope based on the architecture and storytelling requirements of your space.

Custom murals are quoted individually. Final pricing, schedule, materials, equipment, and installation requirements are confirmed after project discovery and site evaluation.