Goal: Gain clarity, purpose, and alignment

Deliverables: Strategy brief, brand archetype, market profile

We begin with immersive consultation, questionnaires, and guided discussion to uncover the core essence of your organization. Together, we clarify your origin story, audiences, vision, values, and goals. This phase includes:

• Competitive & cultural landscape audit
• Audience behavior and emotional drivers
• Brand personality and tone development
• Clear purpose, mission, and positioning statement

🔍 Outcome: A vision-driven foundation document that informs every creative decision going forward.

Goal: Craft a consistent aesthetic that communicates value

Deliverables: Moodboard, brand compass, typography + color palette

With alignment on your strategic goals, we curate and present tailored visual directions. These aren’t just “styles”—they are systems that speak for you when you're not in the room. This stage sets:

• Image and tone references
• Color psychology mapping (Pantone/CMYK/RGB)
• Typography systems: headline, body, accent
• Iconography and layout standards

🎨 Outcome: A signature brand styleboard with clarity and cohesion for all future assets.

Goal: Create a logo that’s timeless, scalable, and symbolic

Deliverables: Primary logo, alternate logo, favicon/icon, usage mockups

We develop your custom logo system with attention to form, meaning, and function. Every design is intentional—balancing simplicity, memorability, and versatility across print and digital. This stage includes:

• Concept sketching and refinement
• Logo variations (horizontal, stacked, icon-only)
• Color + black/white versions
• Mockups (shirts, signs, websites, print)

🛠 Outcome: A fully responsive brand mark that elevates your presence and anchors your identity.

Goal: Ensure brand consistency across every touchpoint

Deliverables: Brand Guidelines PDF, Canva/Express templates, social/digital asset kits

With your logo and styling system approved, we build the brand architecture. This system is designed for your team (or ours) to apply across real-world use cases:

• Social media templates
• Business cards and stationery
• Email signatures
• Slide decks / proposals
• Print and signage templates
• Design system guidebook (optional extended edition)

🧩 Outcome: A brand you can use today—with tools and guides that empower your growth tomorrow.

Goal: Empower your brand to launch, scale, and sustain

Deliverables: Launch graphics, file export packages, onboarding walk-through

We don’t leave you with files and wish you luck. We launch with you. This phase includes hands-on support and training so your brand can confidently face the public:

• Exported file packages (.AI, .PNG, .SVG, .JPG, PDF)
• Brand toolkit walkthrough (Zoom, recorded)
• Soft launch graphics and strategy support
• Optional ongoing design retainers
• Team onboarding (for internal or outsourced staff)

🚀 Outcome: Your brand launched with integrity, clarity, and purpose—fully backed by creative systems that scale with you.