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Brand Identity Development

With 20+ years of creative development experience across industrial design (research to international manufacturing (role and assisting role), graphic design (full scale brand development), and web design (portofolio, non-commercial, ministry, and eCommerce) — and built on award-winning design talent — we build brand identities that hold together across every surface a company touches, from visual identity, the product in someone's hand, and the site they buy it on.

  • Logo design & full visual identity systems
  • Brand guidelines & style guide development
  • Naming, tone of voice & verbal identity
  • Brand architecture for multi-product portfolios
  • Rebrand strategy & identity refresh
  • Packaging & product-level brand expression

Our New Showcase Feature

We are testing this weekend our new showcase feature for all our leaders, executives, and potential clients. This will highlight presentation work of design, printing, manufacturing, strategy, and collaboratives. For this weekend only will be testing it with our (Bible Graphics) - studio ready and welcome for all to view. As we prepare our brand presentations and case studies.

Selected Works

Case Studies

Full Archive

Image Library

Policies

About the Owner: Randy (Ran)

About Randy

Randy Williams is a creative professional with more than 20 years of experience in industrial, graphic, and web design. His work includes public safety programs, Dairy Queen, Culver's, Kikkoman, Subway and many more small businesses, ministries and churches; fitness brands such as Keys Fitness and Ironman Fitness, including more than 40 product manuals and packaging designs internationally; luxury retail projects for Mikimoto, Kay Jewelers, Zales, Van Heusen, JCPenney, Anne Klein, and Luxottica; and product development for client brands including Fossil / DKNY, Stridex, Bissell, and Swingline. (Role and Assisting Role Designer.)

A BFA graduate from Southern Illinois University Carbondale (Class of 2003), Randy is an award-winning student and leader, Rickert-Ziebold Finalist, IDSA Merit Award Winner, REACH recepient, OBD Portfolio Excellence Winner, and mentee of renowned industrial designer Charles Harrison. My elder personally invited me to private conversations on design methodology, diversity, family, and integrity. In leadership served as student Secretary and President of the IDSA chapter and Secretary of the Chicago IDSA chapter. Having served more than 20+ years life purposed to Christian media and was submitted under leadership in three churches. Marketing experience with churches as large as a city stadium and city newspapers (for both Dallas and Chicago.) He previously served as an Art Teacher and Physical Education, and Basketball Coach at a Christian academy and has completed more than 600 Scripture-based and ministry design projects (2100+ total for all screen sizes.) His current leadership includes serving as President of the Fire Safety Foundation, Inc. Randy's national/international expertise spans branding, identity systems, and web design, industrial design, materials, executive partnering and positioning, packaging, strategy, product development, and concept-to-production workflows, research and development focused toward helping organizations transform ideas into meaningful products, brands, and experiences.

Respecting Others in the Workplace

Here is our developmental document on diversity, inclusion, and belonging.

Read More

Creative Identities Disclaimer

© 2004 - 2026 OurVision: Creative Design Services and Resources, On-Demand, and Christian Resources. All Rights Reserved. Realistic Imaginations. All content, concepts, creative directions, brand strategies, identities, industrial designs, graphics, renderings, prototypes, user experiences, research, innovations, works in progress (WIP), proposals, and other materials presented on this website are the intellectual property of OurVision: Creative Design Services and Resources, On-Demand, and Christian Resources. All Rights Reserved. Realistic Imaginations. or their respective owners unless otherwise noted. Many projects represent confidential work, conceptual explorations, design studies, or patent-pending innovations and may not reflect final products or commercially available solutions.

No portion of this website may be reproduced, copied, distributed, modified, reverse engineered, or used for commercial, competitive, or AI training purposes without prior written permission. Publication on this website does not grant any license, assignment, or transfer of intellectual property rights. We reserve all rights to our original works and the right to modify, withdraw, or further develop any concept, proposal, or design at any time.

Content-Aware Agreement

As a public identity we seek not to condemn, as Jesus did not come to condemn, but in our media presentation a "Burning bush" of clear artistic presentations of scripture. With the influx of media, that is widely accepted, we choose to stay small and support every biblical story with upper echelon presentation, humility (we pray) and creative direction. We forbid to support: blood, gore, violence, sorcery, substances, stealing, suggestive clothing, sensuality, and rebellion against any authority (parent, church, or state.) Our goal: any image we produce can be viewed by all ages as if Jesus (Our Lord himself) were right there watching.